1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
2) What have you learned from your audience feedback?
As I created a very organised feedback sheet for my audience which they could fill in (see example below.) it was easy for me to be able to understand the feedback alot easier.
As this image of my feedback sheet shows, I have asked specific questions which I believe where important to my film trailer being a success in matching the key criteria; 1) Being a teaser trailer 2) Gripping the audience making them wanting to go see the "film".
When I looked at my feedback I was really please to find that most of them were complimenting my trailer, saying that the transitions where vere professional, camera movement was used correctly to give the affect of horror which is what I wanted my audience to feel. The question in relation to it making them want to go see the film and being a teaser trailer was the last one on the feedback sheet asking "Did the trailer give away much of film? Explain" This question was a very useful one for me to have as I didnt only get a straght answer I also got a explanation for that answer from my target audence.
So what have I learned from my audience feedback? Well from asking my audience to fill in the feedback sheets I have learned what I have done well which to my delight was the same from all of my audience, they all said that it was gripping and wanted them to find out what the film was all about, so having the knock on affect that I wanted which was for them to then go to see the film. That putting information in the film even if not at the beggining or the end viewers can easily pick it out without knowing, e.g. Producers of the film, Release Date, Director etc. My audience feedback has alot told me that the music which I created to go with the film has been a great hit, most feedback saying "The music matched the images perfectly was hard to tell it was added."
It was all good reading the positive parts of my feedback but I did also get some negative, when I read the answer to "Negative Points of the Trailer" one person said that "Could of used a voiceover" which I have thought about since reading it and agree, a chilling voiceover like from the Halloween trailer would work really well. This is certainly something I would think about if I was to make another film trailer. Another said that "Some scenes where too dark and not suitable for PG" which is a hard bit of critcism as it is a horror film so dark images do build on suspense and that sense of fear.
After analysing and reading all of the feedback I came to the conclusion that most of the feedback was positive with very minor details in the negatives part of the feedback sheet, this is very encouraging to me to know that my work is being seen in the eyes of my audience to looking very professional considering the programmes and resources I had available to me. The only thing I would change on my film is the scenes where it is really dark so that people with slight eyesight problems would be able to see it that little bit better.
3) How effective is the combination of your main product and ancillary texts?
For any media based product there must always be more than one type of selling point, from food - cosmetics you will always find more than one type of advert. With my media product I have a film trailer, Poster, Magazine front cover. Every single one of these I have kept the same theme and same genre present at all times so that they all relate and combine together so people can see the poster for e.g. and remember the film trailer or magazine cover etc.
This I believe is the most effective way in selling my film trailer to my target audience really making them want to go out and see my film, the poster and magazine I have really concentrated on even little details like tag lines "Who will be watching you?" These were always present on my research posters so I thought it was a "must have" on my one. They are a way in which people can recognise the film after watching it, as most tag lines are contained actually in the films themselves.
Between the magazine and poster I really focused on keeping the mise en scene and atmosphere present at all times, this is why I chose the really dark backgrounds with scary styled text, also the big bold picture which stood out. I also had the main image faded so that it had a creeping out of the darkness affect which I believe has added to the conscistency of keeping the atmosphere present. I had also used the same image on both the poster and magazine cover so that again my target audience would be able to notice the image being seen around more and more that they would eventually want to find out more about what it is, therefore going to watch the film.
So altogether across my project, taking everything into account from the trailer and two posters, a strong personal genre has been imaged with the picture of my killers mask, making a identity for my film which would then be recognised by people who would see the posters or magazine covers.
4) How did you use new media technologies in the construction and research, planning and evaluation stages?
Firstly what is new media? New media refers to the different ways in which technology has bought media to us. E.g. computers, we can now get all our media needs from the internet, television - Sky tv, this has allowed us to watch the latest films by renting them at home, or watching old films by selecting the freeview setting where they store hundreds of old films, tv porgrammes even historical sport games for which we can watch at any chosen time.
So here is how I have personally used new media technologies in my construction of this product.
1 Research - I wouldn't of been able to get half as much research done without using the interent with sites like Youtube.com, Screenrush.com etc. Also using sites like google and ask.com these have been my search engines for questions like "What film shots make good horror films."
2 Digital camera (Filming) - Using a digital camera which records straight onto a memory card which I can so easily plug straight into my computer and download all of my filming, pictures effortlessly has been a massive help in my product.
3 Editing - Using a PC and windows MovieMaker has been a real success for me, I prefer this programme to the mac based ones as I get on alot better with PC's and I had also used MovieMaker before so I didn't have to learn a new software.
4 Poster/Magazine Cover - Using Adobe Photoshop is unbelieveable the amount of different things you can do to a picture on this programme just makes coursework like this one the msot fun ever, I really just wanted to change it over and over again because I didn't want to stop using the programme. This programme I used to create my poster and Magazine cover, I has previously used this programme the year before but I use it alot as well for personal use, never gets boring.
5 Presentation of Work - As far as New Media technology can go, we are even using a website to present our work this year (Blogger.com) This site has enabled us to do work wherever we are with such ease. This has been a real plus for this year, the site is very user friendly and so easy to use. It is also very easy to upload images and link videos to the page, this is what I have done to explain my research alot better.
So this is how I have used new Media technology this year in A2 Media and it has been a real joy to do.
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